Old money is OUT, new money is IN." /eD1nCenXBX- Yano July 14, 2021 “Old money is not going to pick us up – it pushes us down, exploits, and systematically oppresses. NEW: First look at Spike Lee's Bitcoin commercial In the ad, Lee cites issues with fiat and traditional banks and notes there are “7 million unbanked” and “20 million underbanked Americans.” The commercial was created in collaboration with the Campbell Ewald marketing and advertising agency, and features appearances from actor and activist Kendrick Sampson, singer-songwriter Teyana Talyor, Ru Paul’s Drag Race contestant Shangela and Emmy-nominated Pose star MJ Rodriquez. The ad does have a loose reference to Bitcoin via a Coin Cloud ATM that contains the BTC logo, however, the firm’s ATMs support more than 30 digital assets. Instead, the concept of crypto, in general, is referred to as “new money.” While the ad spot had previously been touted as being a Bitcoin ( BTC) commercial, BTC isn’t mentioned by name at all in the ad. “Old money, as rich as it looks, is flat out broke,” Lee says, adding “they call it green, but it’s only white,” as he cites the lack of diversity in people depicted on U.S. In the ad, he explores themes such as racial and financial inequality, diversity and inclusivity. The 64-year-old Oscar-winning filmmaker directed and starred in the commercial for crypto ATM provider Coin Cloud. Spike Lee’s new ad dubbed “The Currency of Currency” launched online today, and the two-minute spot depicts crypto as new money for a diverse world.
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